Effective up to September 16th, 2024.
This Privacy Policy (“Privacy Policy”) describes how ArtPlacer NA INC. and its affiliates and subsidiaries
(collectively,“ArtPlacer,”“us,”“we,” or “our”) collect, use, and share your personal information in
connection with our products and services, mobile applications (collectively, the “Mobile App”), our
website located at https://www.artplacer.com and any other websites we operate that link to this
Privacy Policy (collectively, the “Website”), our social media pages, and our email and other electronic
communications (collectively, and together with the Website and the Mobile App, the “Service”), and the
choices you have with respect to your personal information.
Please note, ArtPlacer provides various products to and on behalf of artists, gallery owners, and other
organizations that are our customers. In some cases, our customers may collect personal information in
connection with their use of our products and services on their own websites and online services. This
Privacy Policy does not address or apply to our customers’ privacy practices. For more information
about the privacy practices of an ArtPlacer customer, please review their privacy policy or contact them
directly for more information.
We may update this Privacy Policy from time to time. We will notify you of changes by posting the new
Privacy Policy on this page and changing the “Last Updated” date at the top of this page. In some cases,
such as where required by law, we may notify about any updates by sending you an email, posting a
notice on the Service about the update, or using other reasonable means. In all cases, your continued
use of the Service following posting of changes constitutes your acceptance of such changes. We
encourage you to review this Privacy Policy periodically for any updates.
COLLECTION OF PERSONAL INFORMATION
Personal Information You Provide: we may collect the following personal information when you
provide it to us or in connection with the Service:
-Online activity information, such as the website you visited before browsing to the Service, pages or
screens you viewed, how long you spent on a page or screen, clicks, navigation paths between pages or
screens, information about your activity on a page or screen, access times, and duration of access.
-Device information, such as your computer or mobile device operating system type and version
number, wireless carrier, manufacturer and model, browser type, screen resolution, IP address, unique
identifiers, and general location information such as city, state, country, or geographic area.
-Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s
browser or to store information or settings in the browser for the purpose of helping you navigate
between pages efficiently, remembering your preferences, enabling functionality, helping us
understand user activity and patterns, and facilitating online advertising. For more information, please
visit our Cookie Policy.
-Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a
webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to
compile statistics about usage of websites and the success of marketing campaigns.
-Software development kits, or SDKs, which are software components we may use in the Mobile App to
collect information directly from users and implement third-party services in our Mobile App.
-Your Organization: we may receive personal information about you from your organization, such as
when we collect contact information to issue user accounts.
-Public Sources, Data Providers, and Social Media Platforms: we may also collect personal information
about you from public sources (such as your organization’s website), data providers, social media
platforms, and other business partners.
-Provide and operate the Service and our business;
-Create, manage, monitor, and maintain your account on the Service;
-Provide you with the products and services you request;
Personal Information Collected Automatically: we, our service providers, and our advertising partners
may automatically log information about you, your computer, or mobile device, and your activity over
time on our Service and on other sites and online services.
Like many online services, we use cookies and similar technologies to facilitate some of the automatic
data collection described above, such as:
Personal Information Received from Third Parties: we may receive or collect personal information
about you from third parties.
We may combine the personal information that we receive about you from third parties with other
information we have already collected about you.
Referrals: you may have the opportunity to invite colleagues or other contacts to the Service and share
their contact information with us. Please do not provide us with someone’s contact information unless
you have their permission to do so.
Sensitive Personal Information: unless we specifically request it, we ask that you not provide us with
any sensitive personal information (e.g., information related to racial or ethnic origin, political
opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or
trade union membership) on or through the Service, or otherwise to us.
USE OF PERSONAL INFORMATION
ArtPlacer may use personal information for the purposes set forth below and as otherwise described in
this Privacy Policy or at the time of collection.
To Provide the Service: we may use your personal information to provide the Service, such as to:
-Monitor and improve your experience on the Service;
-Review and respond to your inquiries and requests;
-Send you updates about your account, subscription, or other purchases;
-Contact you by phone, email, SMS, or other form of communication; and
-Process your transactions, send you confirmations, and monitor your subscriptions.
Research and Development: we may use your personal information for research and development
purposes, including to study and improve the Service and our business, understand and analyze the
usage trends and preferences of our users, and develop new features, functionality, products, and
services. As part of these activities, we may create aggregated, de-identified, or other anonymous data
from personal information we collect. We make personal information into anonymous data by
removing information that makes the data personally identifiable to you. We may use this anonymous
data and share it with third parties for our lawful business purposes.
Direct Marketing: we may send you ArtPlacer-related or other direct marketing or promotional
communications as permitted by law, including to provide updates from our social media and blog
posts. You may opt-out of our marketing communications as described in the “Your Choices” section
below.
Interest-Based Advertising: we work with third-party advertising companies and social media
companies to help us advertise our business and to display ads for our products and services. These
companies may use cookies and similar technologies to collect information about you (including the
online activity information and device information described above in the section called “Personal
Information Collected Automatically”) over time across our Service and other sites and services or your
interaction with our emails, and use that information to serve ads that they think will interest you. In
addition, some of these companies may use hashed customer lists that we share with them to deliver
ads to you and to similar users on their platforms. You can learn more about your choices for limiting
interest-based advertising in the “Your Choices” section below.
To Comply with Laws and Regulations: we will use your personal information as we believe necessary
or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to
subpoenas or requests from government authorities.
For Compliance, Fraud Prevention, and Safety: we may use your personal information and disclose it to
law enforcement, government authorities, and private parties as we believe necessary or appropriate
to: (a) maintain the safety, security, and integrity of our Service, products and services, business,
databases and other technology assets; (b) protect our, your or other’s rights, privacy, safety or property
(including by making and defending legal claims); (c) audit our internal processes for compliance with
legal and contractual requirements and internal policies; (d) enforce the terms and conditions that
govern the Service; and (e) prevent, identify, investigate and deter fraudulent, harmful, unauthorized,
unethical or illegal activity, including cyberattacks and identity theft.
With Your Consent: in some cases we may specifically ask you for your consent to collect, use, or share
your personal information, such as when required by law.
SHARING OF PERSONAL INFORMATION
We may share your personal information with the entities and individuals listed below or as otherwise
described in this Privacy Policy or at the point of collection.
-Related Companies: we may share personal information with our affiliates, subsidiaries, and other
related companies. For example, we may share your personal information with related companies who help us to provide our products and services to our customers.
-Service Providers: we share personal information with third parties and individuals who perform
functions on our behalf and help us run our business. For example, we work with service providers that
help us perform website hosting, maintenance, database management, cloud storage, web analytics,
billing, email/SMS services, payment processing, marketing, advertising, and other services.
-Business Partners: we may share your personal information with our business partners, such as when
we offer a co-sponsored event or participate in any joint marketing efforts.
-Advertising Partners: we may also share personal information collected about you with third parties
who we partner with for advertising campaigns or that collect information about your activity on the
Service for the purposes described in the “Interest-Based Advertising” section above.
-Law Enforcement,Authorities, and Others: under certain circumstances, ArtPlacer may be required to
disclose your personal information to law enforcement, government authorities, and other parties if
required to do so by law or in response to valid requests by public authorities (e.g. a court or a
government agency). ArtPlacer may also disclose your personal information in the good faith belief
that such action is necessary to comply with a legal obligation or for the purposes described above in
the section titled “Compliance, Fraud Prevention, and Safety.”
-Professional Advisors: we may share your personal information with persons, companies, or
professional firms providing ArtPlacer with advice and consulting in accounting, administrative, legal,
tax, financial, debt collection, and other matters.
-Business Transaction Participants: ArtPlacer may disclose your personal information to third parties in
connection with any business transaction (or potential transaction) involving a merger, acquisition, sale
of shares or assets, financing, acquisition, consolidation, reorganization, divestiture, or dissolution of all
or a portion of our business (including in connection with a bankruptcy or similar proceedings).
TRANSFER OF PERSONAL INFORMATION
ArtPlacer is headquartered in the United States, and we may work with service providers in the United
States and other countries. Your personal information may be collected, used, and stored in these
countries or other locations outside of your home country. Privacy laws in the locations where we or
our service providers handle your personal information may not be as protective as the privacy laws in
your home country. By providing your personal information, where applicable law permits, you hereby
specifically and expressly consent to such transfer and processing and the collection, use, and
disclosure set forth herein or in any applicable terms of service.
European users may view the section below titled “Notice to European Users” for additional
information regarding any transfers of your personal information.
SECURITY
The security of your personal information is important to us, but remember that no method of
transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use
commercially acceptable means to protect your information, we cannot guarantee its absolute security.
YOUR CHOICES
In this section, we describe the rights and choices available to all users.
-Access or Correct Your Account Information: you may access or modify certain information saved in
your account by logging into your account and updating or correcting your profile information. You may
also submit a request by emailing us at privacy@artplacer.com.
-Disable Account: if you would like to disable your ArtPlacer account, please contact us at
info@artplacer.com.
-Opt-Out of Promotional Email Communications: you may opt out of marketing-related emails by
following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us as
described below. You may continue to receive service-related and other non-marketing emails.
-Third Party Platforms: if you choose to create an account with or otherwise connect the Service with a
third party platform, you may have the ability to limit the information that we obtain from the third
party at the time you create your account. You may also be able to control our access to your personal
information through your account settings with the third party platform. Please note, if you withdraw
our ability to access certain information from a third party platform, that choice will not apply to
information that we have already received from that third party.
-Cookies: most browsers let you remove and/or stop accepting cookies from the websites you visit. To
do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default
until you change your settings. If you do not accept cookies, however, you may not be able to use all
functionality of the Service and our Website may not work properly. For more information about
cookies, including how to see what cookies have been set on your browser and how to manage and
delete them, visit www.allaboutcookies.org.
-Advertising Choices: you can limit the use of your information for interest-based advertising by
blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using
your mobile device settings to limit the use of the advertising ID associated with your mobile device.
You can also opt out of interest-based ads from companies participating in the following industry optout programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp), the Digital Advertising Alliance
(optout.aboutads.info), and the European Interactive Digital Advertising Alliance (http://www.youronlinechoices.eu/). Users of our Mobile App may opt-out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by
installing the AppChoices mobile app, available at https://youradchoices.com/appchoices, and
selecting the user’s choices. Some of the companies we work with may offer their own opt-out
mechanisms, such as Facebook and Google. You can learn more about how Google uses cookies for
advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here. You
can learn more about Facebook’s privacy practices and manage your Facebook ad preferences by
clicking here.
Many of the opt-out preferences described in this section must be set on each device and/or browser
for which you want them to apply. Please note that some of the advertising companies we work with
may not participate in the opt-out mechanisms described above, so even after opting-out, you may still
receive interest-based ads from other companies. If you opt-out of interest-based advertisements, you
will still see advertisements online but they may be less relevant to you.
-Do Not Track: some browsers may be configured to send “Do Not Track” signals to the online services
that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about
“Do Not Track,” please visit http://www.allaboutdnt.com.
-Declining to Provide Information: we need to collect personal information to provide certain services.
If you do not provide the information requested, we may not be able to provide those services.
CHILDREN
The Service is not intended for use by anyone under the age of 13, and we do not knowingly collect
personal information from children. If you are a parent or guardian and you are aware that your child
has provided us with personal information, please contact us. If we become aware that we have
collected personal information from children without verification of parental consent as required by
law, we take steps to remove that information from our servers.
LINKS TO OTHER WEBSITES AND SERVICES
The Service may contain links to other websites and online services that are not operated by us. These
links are not an endorsement of, or representation that we are affiliated with, any third party. If you
click on a third party link, you will be directed to that third party’s site or service. In addition, our
content may be included on web pages or online services that are not associated with us. We have no
control over and assume no responsibility for the content, privacy policies or practices of any third
party sites or services. Other websites and services follow different rules regarding the collection, use
and sharing of your personal information. We encourage you to review the privacy policies of other
websites and other online services that you visit or use.
YOUR CALIFORNIA PRIVACY RIGHTS
Under California Civil Code Section 1798 (California’s “Shine the Light” law), California residents with
an established business relationship with us can request information once a year about sharing their
personal information with third parties for the third parties’ direct marketing purposes. If you are a
California resident and would like to request more information under the California Shine the Light
law, please submit your request in writing to the email or mailing address listed in the section titled
“Contact Us” below with “Shine the Light” in the subject line. The request must include your name,
street address, city, state, and ZIP code and an attestation that you are a California resident. We are not
responsible for requests that are not labeled or sent properly, or that do not have complete
information.
NOTICE TO EUROPEAN USERS
The information provided in this section applies only to individuals in the European Union, the
European Economic Area, and the United Kingdom (collectively,“Europe”).
Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent
to “personal data” governed by European data protection legislation.
-Controller: the controller of your personal information covered by this Privacy Policy for purposes of
European data protection legislation is ArtPlacer NA INC., 181 Hudson Street, New York, NY 10013,
USA.
-Legal Bases for Processing: the legal bases of our processing of your personal information as
described in this Privacy Policy will depend on the type of personal information and the specific
context in which we process it. However, the legal bases we typically rely on are set out in the table
below. We rely on our legitimate interests as our legal basis only where those interests are not
overridden by the impact on you (unless we have your consent or our processing is otherwise required
or permitted by law). If you have questions about the legal basis of how we process your personal
information, contact us at privacy@artplacer.com
PROCESSING PURPOSE AND LEGAL BASIS
(as described above in the “Use of Personal Information” section)
-To Provide the Service: processing is necessary to perform the contract governing our operation of the
Services, or to take steps that you request prior to engaging our services. Where we cannot process
your personal data as required to operate the Services on the grounds of contractual necessity, we
process your personal information for this purpose based on our legitimate interest in providing you
with the products or services you access and request.
-Research and Development: processing is based on our legitimate interests in performing research
and development as described in this Privacy Policy.
-Direct Marketing and Interest-Based Advertising: processing is based on your consent where that
consent is required by applicable law. Where we rely on your consent you have the right to withdraw it.
-Access: provide you with information about our processing of your personal information and give you
access to your personal information.
-Correct: update or correct inaccuracies in your personal information.
-Delete: delete your personal information.
-Port: transfer a machine-readable copy of your personal information to you or a third party of your
choice.
-Restrict: restrict the processing of your personal information.
-Object: object to our reliance on our legitimate interests as the basis of our processing of your
personal information that impacts your rights.
Where such consent is not required by applicable law, we process your personal information for this
purpose based on our legitimate interests in promoting our business and providing you with tailored,
relevant content.
-To Comply with Laws and Regulations: processing is necessary to comply with our legal obligations.
-For Compliance, Fraud Prevention, and Safety: processing is necessary to comply with our legal
obligations or based on our legitimate interests in protecting our or others’ rights, privacy, safety, or
property.
-With Your Consent: processing is based on your consent. Where we rely on your consent you have the
right to withdraw it any time in the manner indicated when you consent or in the Services.
Use for New Purposes: we may use your personal information for reasons not described in this Privacy
Policy where permitted by law and the reason is compatible with the purpose for which we collected it.
If we need to use your personal information for an unrelated purpose, we will notify you and explain
the applicable legal basis.
Your Rights: European data protection laws give you certain rights regarding your personal
information. You may ask us to take the following actions in relation to your personal information that
we hold:
You may submit these requests by contacting us at privacy@artplacer.com or at the mailing address
listed below. We may request specific information from you to help us confirm your identity and
process your request. Applicable law may require or permit us to decline your request. If we decline
your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint
about our use of your personal information or our response to your requests regarding your personal
information, you may contact us or submit a complaint to the data protection regulator in your
jurisdiction. You can find your data protection regulator here.
Retention: we will retain your personal information for as long as necessary to fulfill the purpose of
collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to
establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our
legal obligations. To determine the appropriate retention period for personal information, we consider
the amount, nature, and sensitivity of the personal information, the potential risk of harm from
unauthorized use or disclosure of your personal information, the purposes for which we process your
personal information and whether we can achieve those purposes through other means, and the
applicable legal requirements.
Cross-Border Data Transfer: if we transfer your personal information to a country outside of Europe
such that we are required to apply additional safeguards to your personal information under European
data protection laws, we will do so. Please contact us using the information below for further
information about any such transfers or the specific safeguards applied.
CONTACT US
If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices,
please contact us at privacy@artplacer.com or write to us at the address below:
ArtPlacer NA INC.
Attn: Privacy Policy
181 Hudson Street
New York, NY 10013
Last updated July 6th, 2022.