How to engage collectors with an online portfolio: your Discover Profile

Are you looking to promote your art? There are several things you can do to get your art noticed online. One key strategy is having a robust online portfolio that shows your artworks and provides essential details about your catalog, collections, or exhibitions. See how it works with this Discover Profile by artist Fernanda Kusel and the OOA Gallery.

With the help of ArtPlacer’s Discover Profile, this task has never been easier. With a ready-to-use design, all you need to do is focus on crafting a narrative for your artwork to easily highlight the pieces in your collection or show, targeting a global audience.

If you want to create a visually striking Discover Profile to engage collectors and enrich their art-buying experience, keep reading along.

Share your catalog in an engaging format that promotes interactions and helps you drive more art sales.

What is an online portfolio?

ArtPlacer’s Discover Profile is ideal for showcasing your art catalog online, engaging potential collectors, and reaching a wider audience. Its elegant and minimal design is tailored to the art world audience and is responsive on all devices. To promote visitors’ interactions with your pieces, we use tools such as Augmented Reality and View-on-your-wall art visualization plugins that will bring your art to life. Host 3D virtual exhibitions and interactive room mockups to further captivate your audience and encourage purchases with easy Inquire and Buy options.

These ‘try-before-you-buy’ options bring art buyers closer to the experience of seeing the artwork live in their homes by allowing them to visualize it on their own walls. Whether by uploading photos of their space to create accurate, to-scale digital mockups or by using Augmented Reality technology to see the art through their device’s camera, visitors can experience the artwork in their chosen environment. These interactions provide clarity and confidence, making collectors more likely to complete a purchase.

With a ready-to-use design, ArtPlacer’s Discover Profile thrives as your ally to showcase a full catalog or collection while building an engaging narrative that pushes visitors to want to learn more about the pieces and the artists.

Your Discover Profile is the place to present all the essential information about your catalog or specific collections you want to highlight. Once you have filled in essential data such as your gallery or artist name, profile image, short bio or description, website, Instagram, contact email, and exhibition statement, you can share the portfolio via a link or in a printable QR code that you can add to your art fair booth or gallery space.

If you are looking to grow your mailing list and create an email marketing campaign that pushes clients down an art buyer’s journey that will lead them to actually make a purchase and boost your art sales, then the “Get in touch” button in your profile is your ally. This essential must-have works as a lead generator, collecting information from users who express interest in the artists or the pieces. You will receive all data about each new lead directly in your inbox along with inquiry messages.

Showcase your available artworks in a ready-to-use Discover Profile and engage potential collectors.

Benefits of having an online portfolio as an artist or gallerist

One reason your Discover Profile should always be updated and ready to be shown is that there are several instances in artists’ or gallerists’ careers where this asset comes in handy. For example, if you are preparing your next in situ show, you can email your audience the link to your Discover Profile as a preview of what they will see live. This will allow visitors to familiarize themselves with your artworks and move one step closer in the art buyer’s journey to make a purchase.

Sharing your catalog in advance via a newsletter is a time-saver when it comes to dealing with inquiries before the exhibition opens. You can even secure exclusive visits before general admission with interested clients by sending them personalized emails with your portfolio and inviting them to see the pieces they are interested in and close the deal.

If you are preparing for the art fair season, there are several instances where you can best use your Discover Profile as an asset to promote your catalog. For example, you can add the printable QR code on tags or stickers that you can place on your booth walls. This will create an interaction opportunity with fair attendees who can take the link home and follow up on the live exhibition with a potential inquiry.

On that same note, when planning your next show, it’s essential to add the QR code to all printable assets you will have available in your booth, like flyers and business cards.

This link should also be part of the press releases and media kit you will be sending to journalists, art critics, bloggers, and any other people who can write about it and get the word out about your next exhibition. The direct link to your Discover Profile will help them access further information and increase the likelihood of them picking up the news.

You can cater to past clients by sending them a customized email invitation about your upcoming show, including a link to your Profile showcasing new available artworks that match their style or artists they might be interested in.

When it comes to social media, your Discover Profile is an essential asset to have linked in your bio. You can engage your audience and create a buzz about an upcoming exhibition by sharing a selection of artworks in a Room Mockup via Instagram stories with a link to your portfolio to see the full collection.

Another essential communication is the “last call” email, reminding your audience that your exhibition is about to close and creating a sense of urgency, pushing them to visit your show. By adding a direct link to your Discover Profile, you are giving them an exclusive preview of what they will see live and an extra reason to visit.

Visitors to your Online Portfolio can inquire about particular artworks and visualize them in their walls with the help of Augmented Reality technology.

How to turn your online oortfolio into a lead magnet

Your ArtPlacer Discover Profile is a tool to showcase your work and connect with potential art buyers or leads. This feature works as a lead magnet to capture potential clients’ data and build a relationship that can boost your art sales.

In your Discover Profile, visitors have different points of contact:

-Get in touch: this button at the top of the page allows the visitor to share their contact information.

-Contact form: this is accessible at the bottom of the portfolio by any visitor who has seen your work.

-Artwork page: here, visitors have two points where they can get in contact with you by either clicking on the Inquiry button or by clicking on the Purchase button and opening the Purchase form.

How to create your online portfolio with ArtPlacer

Follow this step-by-step guide on how to create your own Discover Profile with ArtPlacer:

1. First you need to sign up or log in to your ArtPlacer account.
2. Click on “Artwork” and add your selection of available pieces you want to showcase. You can add them in bulk to save time with a CSV file.
3. Click on “Discover Profile” on the top menu”

4. Fill in the blank fields with essential information about yourself: name, contact email, Instagram, and website.
5. Write a brief description of what you do. If you are attending a future event, make sure to include essential information about the event, such as where visitors can find your booth, your full visiting address, opening hours, and when the exhibition starts and ends.
6. Write your exhibition statement and add it to this page. It will be one of the central parts of your Discover Profile, helping visitors understand more about the showcased artworks.

7. Select at least four featured artworks. You can also add a Sample Room or digital mockup where visitors can interact with your art and a 3D Virtual Exhibition.
8. Save your information. In the following screen, you will be able to make your Discover Profile available inside the Discover ArtPlacer site and make your selected artworks public, making it easier for people to find your art.
9. Once your portfolio is ready, you can click on “Copy link” or “Generate QR code” to share it.
10. Share your Discover Profile via link on social media and email communications. Don’t forget to add it to the printable assets that you will have inside your art show or exhibition.

Now that you know how to create an online portfolio, it’s time to set up your own.