Art Marketing
5 social media trends you should try in 2024 to promote your art
Your social media accounts and content should communicate who you are and what you do as an artist or art business. Your audience is not only interested in your art pieces, but in the story, the inspiration, the process, and even the people behind it.
These different layers are what drive real engagement and can turn into a leitmotiv for your social media posts and accounts. With the help of short-form videos like Reels and TikToks, communicating these ideas is easier than ever, is just a matter of defining a strategy fit to your needs and your storytelling.
If you want to start 2024 with a new approach to your social media presence that strengthens your bond with your followers while aiming for a wider reach that brings the visibility you want and gets your art noticed online, here is a full list of trendy Instagram Reels, TikToks and short-form videos you can easily recreate from your studio.
All you need is your preferred mobile device and your artwork of choice, keep reading to learn more.
Artist Bridget Bradley gives us a glimpse into her creation process with this studio content.
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A sneak peek into your studio life
This is a great option especially, if you feel comfortable standing in front of the camera. Communication is a two-way street and sharing your POV (point of view) with the audience gives you a unique chance to establish a connection.
Grab your mobile phone, your camera, and tripod, take a few shots of your studio, and make sure to capture the little details, those things that make it your own: your art tools, your view from the window, even the coffee that accompanies you during your working hours.
In the example above, artist Bridget Bradley made sure not only to showcase her artworks, but a full view of her studio and how she inhabits this space where her creative process flourishes.
Check artist Michelle Louis’s online art show Balance of Shape | A Journey West.
Online art show navigation video
Capture potential visitor’s attention with an engaging video recording of your latest Virtual Exhibition. Just roam around the online art show with what could be a suggested or ideal route for the viewer, and make sure to give them a glimpse into the collection or artworks you are presenting.
This could be a key post on your killer digital marketing strategy to promote both in situ and digital exhibitions, capturing your audience’s attention way before your show doors open. In the example above, we showcased this month’s featured exhibition “Balance of Shape | A Journey West” by artist Michelle Louis.
See how artist Sergio Gomez uses an unveiling of his artwork as a scrolling-stopping reel.
Reveal your finished artwork
Ready to show your latest artwork? Share your excitement with a short form video where you unveil the piece to your audience. Make sure to accompany it with an interesting caption where you explain the process behind the artwork, the medium, the inspiration, and the subject. Check how artist Sergio Gomez does it, with the example above.
This could be a frequent post on your social media calendar, one that your audience can easily recognize with a catchy title and hook like “POV: unveiling your latest artwork”. Need some further inspiration? You can use digital tools like ChatGPT to create a short script and even the caption of the video.
Artist Chase Teron came up with a creative way to incorporate Room Mockups into engaging Reels.
An endless loop of artworks
Endless loop videos are one the trendiest styles of Reel and TikToks, having a wider engagement and achieving a higher reach. If you want to share a deep view of your artworks and style, this can be the right option for you.
Wildlife photographer Chase Teron has a solution for artists, creatives, and print-sellers that involves a quick hack using Room Mockups to create loop videos or gifs showcasing a series of artworks.
You can follow Chase Teron’s tutorial with this exclusive ArtPlacer Academy Challenge where he explains step-by-step how to “Create an engaging Reel with your Room Mockups”. Take the lesson by logging into your ArtPlacer account or starting your free trial.
Artist Frances Ryan opens up her creative process to her audience with this short Reel showcasing her painting practice and finished artwork.
Behind the scenes: how your artwork came to life
Potential collectors and people who identify with your art are not only interested in the pieces themselves but in the process that made it happen and the person involved in it, that’s why behind-the-scenes Reels and TikToks are such compelling pieces of content that open a window into your world and experiences.
Check in the example above how artist Frances Ryan showcases not only the finished piece but the process behind certain details in the artwork, the materials and tools she used, and even her painting technique.
Now that you know the trendiest TikTok, Reels, and short-form video posts for 2024, you can start working on your content calendar and creating videos that will engage your audience.
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