Your art on their walls, instantly: the Augmented Reality Widget just got better

When it comes to selling art online, collector doubt is one of the biggest hurdles to solve; and that’s exactly what makes ArtPlacer’s AR Widget so powerful: letting visitors see how your pieces fit in their space builds confidence and leads to more sales. 

With our latest update, this process is easier than ever. Collectors can now instantly visualize artworks in whatever room they’re in, without downloading an app. Whether they’re browsing on mobile or desktop, trying art on their walls takes just a tap or scan.

Read on to learn what’s changed, why it matters, and how you can use this update to deepen engagement, close more sales, and foster lasting relationships with your collectors.

Let visitors experience your art on their walls wherever they are.

The power of seeing art in place

The AR Widget is a powerful way to turn curiosity into connection by letting collectors see exactly how a piece would look on their walls, true to scale, style, and context. This immersive experience takes away the guesswork that often stands between a visitor and a sale, enabling collectors to immediately tell if a piece fits their space, matches their décor, or complements their aesthetic. Seeing art in place transforms hesitation into confidence, and confidence into purchase. As Jasper Wolters, founder of  WOL75 Creations, puts it:

“The ArtPlacer integration keeps my visitors engaged and inside my online gallery for longer periods of time. The visualization of art in their homes using Augmented Reality technology enables my collectors to make informed buying decisions with visual support. It’s a game-changer.”

With the new update, we’ve made the experience smoother and faster than ever. There’s no need to download an app or navigate away from your website; visitors can simply click the “View in AR” button, whatever device they’re browsing from:

– On mobile, they’ll launch the visualization instantly.
– On desktop, they’ll scan a QR code to see the artwork in their room in seconds.

The result? A frictionless experience that keeps visitors engaged and encourages them to explore more of your catalog. 

Want to see it in action? DIDEROT.ART, one of Latin America’s most prominent online art sellers, implemented ArtPlacer’s AR Widget for their product pages to encourage visitors to visualize each piece directly, on their own walls, wherever they are. This creates a unified gallery experience for collectors that engages them in the process of navigating an extensive catalog and choosing the right artwork for them. Click here and try it out for yourself!

Including the AR Widget in your product pages helps solve collector doubt and creates excitement around your pieces.

Turn browsers into buyers

With the AR Widget installed on your website, every product page becomes an invitation and a chance for collectors to experience your art as if it were already theirs. The 2025 Art Basel and UBS Market Report has the data: the importance of online channels for art sales continues to grow, “with dealers’ own digital platforms driving 17% of sales value”. This means that there’s an audience ready and willing to buy art online, so your website needs to be up to the task. 

That’s why the moment of visualization the AR Widget provides is powerful. It bridges emotion and decision, helping collectors imagine living with your art every day. It builds trust and deepens the relationship, which is essential in the art business, because people don’t just buy art, they buy connection.

By helping collectors overcome doubts about size, placement, or fit, the widget transforms uncertainty into clarity. Visitors who might have hesitated now have the confidence to make informed, meaningful purchases.

Easy, fast, and intuitive. With the latest update to the AR Widget, visitors can go straight from your website to the immersive visualization experience.

Keep the conversation going

The AR Widget isn’t just for online visitors: it’s also a valuable complement to your advisory sessions, studio visits, and art fairs. When someone loves a piece but isn’t ready to decide on the spot, you can encourage them to try it in their space later through the AR experience.

One of the biggest challenges art sellers face is maintaining and building relationships with collectors beyond the first interaction. The AR Widget provides a direct solution for this issue, with a direct way to extend the conversation beyond that first encounter, helping collectors reconnect with the work in their own environment and continue building a relationship with you. Artist Elena Dragoi explains:

“Providing an exceptional experience sets you apart and goes a long way towards showing a potential buyer that you care. ArtPlacer enhances the customer experience by allowing them to “sample” my work before committing to a purchase. This creates a more personalized approach and ultimately helps me gain the customer’s trust. They see that I’m not just trying to sell my work; I want to provide a piece that can genuinely complement their space—showing customers that I care is invaluable.”

By incorporating the website integration, you can guide your visitors through exploring your catalog with AR and choosing the right piece for their space, and even collaborate on decisions like what frame would work best for their choice. Offering this try-before-you-buy experience positions you as a source of knowledge and a clear and supportive voice when it comes to making art decisions, creating a relationship that lasts.

Complement your advisory sessions and sales conversations with the AR Widget to guide your collectors towards confident purchases.

Technology that works for you

At ArtPlacer, we’re constantly refining our tools to help you focus on what you do best: creating and sharing art. This update is another step in making technology work effortlessly in the background so you can connect with your audience more easily. 

By making the AR experience instant, seamless, and accessible from any device, we’re improving the way you sell, so you can connect deeper and showcase your art beautifully. This is your chance to let collectors see your art where it matters most, in their own space, in real life.

If you already have the AR Widget installed, the upgrade is automatic; no action is needed on your end. If not, this is the perfect time to add it to your website and see how an interactive experience can turn visitors into collectors. Your art deserves to be seen, and now it’s easier than ever to make that happen.