Blog
Art Marketing

Online Art Shows: recommendations and tips to effectively boost your sales and commissions

By

Can you imagine having an open art show completely customized and curated to your vision, available 24/7 for all people, no matter where they are in the world? Today that’s possible thanks to Virtual Exhibitions. These are online gallery spaces where you can showcase your work and create an interactive experience for visitors, art lovers, and potential customers.

Online art shows are not only great to engage with your audience, they can also be a key part of your art marketing strategy and help you achieve your sales and commission goals, as well as augment your reach and overall awareness of your work.

How can you use this feature to strengthen your promotional strategy as an artist? Well, it is all a matter of paying attention to small details that enrich the experience. Keep reading, and learn how to apply them.

Find good lighting to take pictures of the art pieces you’ll be exhibiting.

How to photograph your art to exhibit it in an online art gallery

It all begins with a photograph. A good exhibition is built upon a selection of good-quality images of your artworks. Today you don’t need to reach out to a professional photographer to achieve that look. Now you could just grab your camera or your Smartphone and follow these steps to take great pictures of your artfor your exhibitions.

How to write an artist’s statement and curatorial statement for a virtual art exhibition

Your curatorial statement should be a quick and enriching read for all visitors. It is the chance to share with your audience your artistic vision. This is the place to talk about your main themes and subjects of interest, mediums, and everything that supports the concept of the exhibition. Learn how to write your curatorial statement here.

Curate a virtual art gallery in 5 simple steps

Curating and creating an online virtual show has never been this easy. Once you have come up with a concept and selected your artworks, the following steps are simple and easy to follow. Read this essential guide on how to generate your first virtual art gallery.

Create a promotional strategy to advertise your art virtual exhibition

Your online art exhibition is a great sales asset for your art business, but there needs to be a killer strategy behind it to achieve the goals you have traced for yourself. You don’t need to be a marketing expert to do it, but you can familiarize yourself with concepts and strategies that will help you turn the visitors to your exhibition into art buyers.

What your art virtual gallery analytics tell you about your strategy

How can you rate the success of your virtual gallery? In sales? Inquiries? Commissions? Behavioral data about your audience is essential to figure out their interests and what captures their attention. Thanks to tools like Analytics you can take a deep dive into the whole process and understand special insights about your audience that can help you retarget and tune your art marketing strategy for success.

Shortcuts and tutorials to enrich your art virtual gallery

Want a quick tutorial on customization options and other features? Binge-watch these short videos with a step-by-step explanation that will help you tweak your virtual exhibition to your taste and use it to increase your reach and achieve your art business goals.

-Essential steps to create an engaging exhibition

-Meet the tools to optimize your art virtual gallery

Customize your selected virtual gallery to your taste and vision. 

-Learn how to share and host your virtual exhibition.

Now you have all the tools to create your own art virtual gallery. Visit artplacer.com to sign up and start creating.

Leave a comment